A message from Our Founder

Hi. I’m James, I’m one of the founders of The Coaching Company, and I wanted to take this opportunity to introduce myself. I’m so excited to be here to connect with you.

A bit about me:

I’ve led early stage startups, franchise expansions, and multinational brands through the pre-opening, launch, and expansion in both North America and the Middle East. My area of expertise is in the hospitality industry along with F&B, restaurants, franchises, and fitness. 

I’ve owned several businesses over the years and I’ve worked with many business owners, as well. I’ve helped entrepreneurs, franchise owners, and executives as they uplevel, make lateral moves, shift, expand, and you guessed it… pivot!

Why we started The Coaching Company:

We saw a need to support fellow executives as they navigate change — whether that means changing direction or handling a change that was imposed upon them. My partners and I bring forth decades of experience mitigating risk and thriving through it. We’ve seen it all and we want to help others.

What can we help you with?

Sure, we’ll help you and your team increase and sustain revenue growth, optimize operations for the long run, activate and uplevel your brand or franchises, but most importantly, we’ll help you stay on top of your game the whole way through. Simple as that. 

We’ve taken risks as serial entrepreneurs and franchise owners and we have learned, sometimes the hard way, what works and what doesn’t. We are here to help — whether it’s corporate coaching, operations management, or simply a sounding board and support as you balance it all. 

We are big believers in community, both online and in person, and we tailor our coaching programs to directly suite your needs. Find out more here. 

What else?

We work 1:1, in groups, and with teams to make sure everyone is heading towards truly living their definition of success. We do this because we understand that success means different things to different people. 

Lastly, we’re here to listen and we are excited to build a community with you. Feel free to reach out any time. I look forward to working with you. 

— James Cappellano

coach James Cappellano

James Cappellano

Coaching Specialties:
Entrepreneur, Professional, Personal & Business Development

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