The world is changing and it’s changing fast. Keep scrolling to find the 3 Business Trends you should be looking out for in 2022 to navigate change sustainably.
Trend 1. Remote Work Is Here To Stay
Arguably one of the biggest business disruptions we’ve seen during the last couple of years of social distancing. Remote work has skyrocketed across multiple industries transforming the future of the workplace for good.
And as restrictions are being lifted across the world, over 70% of employees are hoping remote work will become a workforce standard. Industry leaders like Twitter have also announced plans to allow employees the option to permanently work from home. The most common approach we’re seeing though, is focusing on building a hybrid approach to office work.
So as 2022 approaches, be prepared to adopt a hybrid model of work. Be ready to offer employees flexible schedules, to promote effective communication, and to supporting employees’ productivity from home.
Trend 2. Sustainability Will Be A Non-Negotiable
We can’t discuss business trends in 2022 without touching base on sustainability. It has been a common topic of discussion for years… But add a pandemic to the equation and the rise of a younger conscious consumer base, and the result is sustainability going from a “nice-to-have” to a “non-negotiable”.
Try offering remote work options so that your employees don’t need to commute as often. Or try switching your packaging to recycled materials. Or promoting vegan dishes on your menu… Every business has infinite ways of embracing sustainability and adapting to the demanding needs of the conscious consumer.
If you are a small business owner, give this article from Looka a read! You will find more ways your business can embrace sustainability and keep up with the trend: Make Your Small Business Sustainable
Trend 3. Customer Centricity Meets Brand Authenticity
Giving customers what they want, when they want it, is not going to be enough in 2022. This year was all about personalization, utilizing AI, chatbots and automation to know your consumer to personalize their experience.
And although customer centricity and personalization are not going anywhere anytime soon, there’s also a new player coming through and gaining popularity with them: Brand Authenticity; the human side of business, the “not-so-formal” side of business.
As millennials and Gen Z’ers continue to populate the customer base, businesses need to leverage social media and let go of their business-only ideals. Those businesses that choose not to, will lose out on an ever-growing base of loyal customers.
So, if you are not sharing the fun side of your company with the world, this is your sign to start. Let the human side of your brand shine through and create emotional connections with your audience.
The world is evolving, and businesses of all sizes should focus on adapting with it as quickly as possible. But with trends continuously coming and going it might feel intimidating to keep up.
That’s where The Coaching Company comes in, click the button below to get a free consultation with one of our coaches to help you stay on track and build a tailor-made roadmap for your business to quickly adapt to upcoming changes, whether internal or external.
Author:
James Cappellano
Coaching Specialties:
Entrepreneur, Professional, Personal & Business Development